PLR / MRR

“PLR” in digital products stands for “Private Label Rights,” which means you are buying the rights to modify, rebrand, and resell the digital content as your own, essentially allowing you to put your own label on it and claim authorship while significantly reducing the time and effort needed to create the product from scratch. MRR” in the context of digital products stands for “Master Resell Rights,” which means that when you purchase a digital product with MRR, you have the right to resell that product to others, essentially allowing you to market and sell it as your own, including the ability to further grant resale rights to your own customers; it’s like buying a digital product wholesale and then selling it at your own price point.

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